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Apple Customer service disaster

Posted by jriordon on September 25th, 2009

[Updated: 2009/09/25 1:45pm]

Just to clarify before you start reading, I love Apple and their computers, and this is one of the first times I have experienced such poor service. I did call customer support, twice, and they apparently had no other solution for me. The following is what I sent to Apple, based on my latest experience with their online store.

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I am an Apple user since the Mac Classic. I currently own an iMac, Mac Book Pro, Mac Book and the latest Mac Pro. I love Mac. Normally I like the way Apple online store works, and as a rule place all my orders through the Apple online store.

My Story:
I bought a digital Canon XSi last year and recently started learning how to actually use it. One great feature is RAW format. Now, as I take more photos, and better photos, I want to learn how to edit the photos and keep better track of them. iPhoto wasn't cutting it for me, which left me with two options: Adobe Lightroom and Apples Aperture. Being a Mac fan, and finding Adobe's software rather cumbersome and over priced (though I do own two copies of CS4 Premium as I require it for my work), I decided to try out Apple's Aperture Trial.

I find your Aperture software really nice, and handling my photos is pretty simple. Most importantly, I could now adjust with a certain level of professionalism, my photos in RAW format. I took a weeks worth of my nights to go through my entire collection of roughly 4000 photos, cleaning up, re-organizing and categorizing. When the trial expired, I knew I wanted to own the software.

My issue begins:
I went to the Apple.ca online store to purchase Aperture. Apple has the option for me to order a boxed version of Aperture with delivery time of a few days, or the ability to order just the serial number, to get me up and running right away. Since my Mom had just sent me around 80 photos, and I wanted to view and organize them right away, getting the serial number without delay was a good thing. I placed my order, and in usual Apple style, an email from Apple arrived within minutes.

The email did not contain a key for Aperture, so the logical assumption was that it would arrive in a separate email. Just to be sure, I logged into my Apple.ca store account suggested in the email, and saw under Downloadable Software Purchase History that my order was successful, but still no serial number. After 4 hours, I checked again, still no key. The next morning, surely the key would be there, but alas, still nothing. I called Apple support. The friendly person there said I needed to wait 24 hours for my serial number to appear. So I waited 24 hours plus an additional 12 hours just to be sure. I checked my account again. Still no key, and no email from Apple. I called Apple customer support again.

Ian, the friendly Apple customer service rep came online, to whom I explained the issue at hand. He looked at whatever computer screen Apple Customer Service reps looked at and said he would speak to someone in another department. Two minutes passed. Ian came back on the phone, and said that I had ordered my software using a different login, and would I please make a new account to access my code. This sounded rather strange, so I explained that I could see the order in my current account, just no key. His response was, "I am not sure what else we can do." The situation wasn't going well at this point, and I was getting frustrated, so I suggested he cancel my order and I would order the box set. Ian then typed something and said, "Thank you for calling Apple Customer Support how did you find my service today" (something similar).

Unsure of what Ian had actually done for me, I asked him, "What did you do actually to help me?". He clarified that he had indeed cancelled my order and within 5 days I would receive a notice to that effect, and my credit card would be reimbursed.

My dilemma:
I need to wait for my credit from Apple, and then place a new order for Aperture in a box. SIn roughly two weeks time I will be able to use Aperture and look at my mom's photos. With today's technology, I find it strange that Apple was not able to simply give me a key over the phone, or fix the problem and send me the key I paid for.

Be assured that my confidence on the Apple store has been shaken. My question at this point is, do I wait two weeks, or do I try Adobe's Lightroom? I am finding it difficult to think all the work I put into using and learning Aperture is just a waste, but at the same time, waiting another two weeks is going to just frustrate me endlessly.

If someone at Apple is listening and actual reads these emails, I would appreciate some sort of a sign, or acknowledgement. If you can actually do something to help expedite the delivery of a software key for Aperture, that would be great too.
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Has anyone else had any issues with ordering downloadable software keys from Apple's store. Or is this bad customer experience from Apple a one off?

[Updated: 2009/09/25 1:45pm]
Wow, some faith restored in Apple. After emailing them this morning at 10:58AM, I got a call from them at 1:46PM promising to look into the situation and call me back today. How do ya like them Apples!



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Reader Comments

Mac is a big brand, but to go there so many questions, really makes chilling ah, but I also believe that since it is a big brand, it would certainly find a solution for!

Apple being a reputated brand, I am sure they will take care of this issue and you will get the key you have paid for. Just keep calling them and remind them before it gets too late.

I ordered my first Mac online for delivery on Monday 2nd November. It didn’t arrive ( the neoprene sleeve I ordered to go with it did..strangely) that Monday or the next so on the Tuesday I cancelled and requested a refund. Two days later whilst purchasing a MBP from the retail store I took a call to say my MBP was still being held for delivery and that Apple wanted them, TNT, to deliver it. I told them I DONT WANT IT! THE ORDER IS CANCELLED! The MBP arrived the following Tuesday!!!!!. I left it in box and waited….and waited …for 2 weeks still no refund which had been actioned 3 weeks previous…or had it? “do you have your MBP Miss? Finally they had caught up. YES I HAVE THE MBP WHERES MY REFUND? Oh you can’t have it until we get the MBP back. Ah so the refund HADN’T been actioned!!!!!!!!!! Sent the MBP off the next day. Was promised between £30 and £70 compensation, the amount differed between Customer Service agents…I got £5!!!! Called them back to complain and suggested a Mighty Mouse could close the case (this was the week before christmas) ‘give me 24-48 hrs Miss and I will contact you and let you know whats happening’ and as of today Wednesday 6th January 2010 I have heard SWEET FA! I am NOT happy with Apple On Line……. no sir!

Why is there no phone support? I can’t believe you have to do chat. Mobileme pulled 2/3 of my contacts off my iphone. I spent an hour on chat and they couldn’t help me. No option to talk to a person

My chat box started crashing and it was very frustrating after an hour. They have no phones at apple and had no option to talk to a person.